Where have all the good suits gone?

1. Liaise between departments
2. Be succinct and to the point in writing job requisitions
3. Be accountable for your briefs and the work creative does from your brief
   
4. Smooze when needed (Carry balls for those who aren't familiar with the term)
5. The ability to THINK first before acting
6. INSPIRE US (Creative department) in their creative briefs or with the gift of gab
   

That's it. That's all it takes.

Instead we get stuck with some fool who thinks he/she can getaway with just running the operational aspects. "Do it because client said so" they yell without considering what really needs to be done.

It's a sad, sad world.

I'd like to take this opportunity to thank my mentor in client servicing before i went and became a copywriter.

My eyes have been opened and the horrors have to be faced not avoided.